It seems that everywhere we turn there are ads to entice the consumer to purchase a product to reduce weight. When are you most likely to see ads on gym memberships and weight loss programs? After the Christmas holidays, of course. Does this type of marketing pitch place guilt on the general public? Why does every ad have to dictate the common woe, “I’ve tried every diet out there and nothing worked until I tried… ” Then there are the television pictures of obesity making new waves in the public eye.
How many consumers use their new purchases of treadmills for their personal line of clothing? They turn into an ideal pants rack and perhaps a quilt rack. How many mini trampolines do you see up for sale on notice boards? Perhaps the pitches of sales do reach the wallets of consumers but how do you measure weight loss success or the marketer’s success? Could it be the satisfaction of admitting that if you purchase a piece of equipment you really may grasp the incentive of becoming healthier? But does it actually do any good to look at it in your basement or garage?
Marketing does play an informative role of healthy choices. Restaurants now have healthy selections on their menus. They advertise low fat foods and the latest craze is gluten free items to accommodate the healthy conscious consumer. Do healthy choices really help with weight loss or is there any benefit to a more diligent eating habit of counting calories? What ever happened to Canada’s food guide? Are green fruits and vegetables still good for consumption? Maybe if it’s organically produced? Oh, but it’s costly to eat a healthy diet.
The professionals in the medical field may say that a good balance of a healthy diet and exercise is the best and most healthy choice a person can make. Yes, that advice has far outlived all the fads and ads. Think about it… how much enjoyment has come to your family by participating in outside activities and taking time to prepare and share healthy meals together. Perhaps the conscious dieter has its benefits but a good balance is hard to beat. Where are your pants hanging? On the dusty treadmill or collecting dust in the great outdoors?
Janice Keats


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